Stakeholders Analysis On Nintendo In 2006 Media Essay

Stakeholders Analysis On Nintendo In 2006 Media Essay Nintendo has implemented a strategy, which encourages people around the world to play video games regardless of their age, gender or cultural background (Nintendo, 2006) and appeal even to people who arent interested in games (Business Week, 2006) and smiles on peoples faces (Nintendo, 2008). Nintendo Co Ltd (Nintendo) and its new president Satoru Iwata believed due the complexity of games there are a lot of potential for gaming by other segments. Originally the games were built merely on action and targeted towards traditional over 18 year old male population (ESA, 2006). Nintendo decided to bring in the non-gamers and create an all-new consumer segment. Simplicity was the game and uses real live situations in the game such as Wii Fit. Nintendo designed and marketed Wii as an entertainment centre for the family. The average age of those purchasing games was 33 in 2005 compared to 38 in 2006 and 2007, 40 (ESA, 2006, 2007 and 2008). The games are devised to involve all age and gender groups including those who would like to spectators. It also seems that this had encouraged not only young people of the family asking parents to buy gaming devises, but the elders as well started to show keen interest in buying Wii. ESA (2007) indicates that 67% of American head of households play a video or computer game. Further it indicates that only 28.2% of the games are below the age of 18 and 62% of the total games are male. Wii created a competitive advantage by luring female and NPD (2009) indicated that 5% point increase in female gamers during 2009 compared to previous year and underscores the successes of Wii and other adult population who has not yet entered the gaming experience. Moreover Nintendo, also look of attracting customers above 50 years old and therefore they must create games that attract these groups. Health conscious people has also bought in gaming as they integrate into their life style and found to be beneficial. It has move from the notion that games create couch potatoes (obesity). Company Following the entrance of Sony and Microsoft into the industry, as new players there were not many success stories but rather fights over who would become the number one game. Nintendos net sales stagnated since 2004 and shot up with the introduction of Wii in November 2006. The vision of the new leadership was very crucial and was tested with launch of Nintendo DS and its other variants with the biggest change happening with Nintendo Wii in November 2006 (Joshi and Tsang, 2009). The company financial results grew tremendously with net income tripling by end of 2008 (914.9 M US$ in March 2006 to 2.393.3 M US$ by March 2008) (Joshi and Tsang, 2009)). Cash dividends of 1,260 Japanese yen in 2008, almost 3 times higher than year 2006 (390 Japanese yen) (Nintendo, 2009 and 2006). Companys stock prices rose to 64,500 Japanese Yen by end of 2008 from 17,880 Japanese Yen in year 2006 (Nintendo, 2009). Since the November launch of Wii until September 2009, company has sold over 53.97 M representing 48% of the total hardware sales by three main competitors (X Box 360, PS3 and Wii). Nintendo doesnt manufacture all of its own parts but depend on others. It usually buys parts from companies such as IBM (processors) and Panasonic (batteries) and so on. Nintendo has to keep good relations with these companies. Nintendo also focus on technology that would achieve more with less. The software designers where at the helm of the hardware development that ensure there are sufficient games and that they suit the development concepts. Competition The irony is that instead of going head to head with Microsoft and Sony Nintendo more or less created its own niche market. Sony and Microsoft have pursued that combination of computing power and graphics of its game, which Nintendo viewed it as a limiting factor to success and targeting the non-gamers. Nintendo to all our surprise used a combination of blue tooth technology, infrared, and motion sensor instead to create a user friendly and easy set up console. Moreover the simplicity reduced the cost and made it easy for its developers to design new games, which gave Nintendo a competitive advantage over its rivals. Nintendo gave a feeling of personalization by allowing users to create characters. The lack of high-end graphics such as HD could have been a competitive threat, but turned out to be an advantage since HD would take year to be established in homes. A threat to Nintendo is the ever increasing online and computer games market. During 2006 51% of the frequent game players were also seen to be gaming online as well (ESA 2006). The Low price of Nintendo has proved to be its biggest competitive advantage. There is a huge threat on the supply and demand of Wii, which could damage the market share of Nintendo through customer frustrations although Nintendo is quite comfortable with the current limited supply of the console. In the latest figures from NPD (NDP, 2010), sales of games are recovering from -20 to 5 in term of % change in dollars sales from Oct 2009 to December 2009. These present significant opportunities for Nintendo. Community From the information available there was no major regulatory restriction on the major markets areas. The market seems free to operate and to take the full advantage to capture a high market share in Europe and the US. The simplicity of the games made it easy for the programmers to design more and more games at very low cost. Nintendo has also open up Nintendo to private engineers and has now over 792 games. In terms of standards and guidelines for the industry The Commission of the European Communities announced to impose a fine of EUR149 million on October 30, 2002 referring that Nintendos past trade practices in Europe until 1998 fell upon limitation of competition within the EU common market which is prohibited by Article 81 in the EU treaty (Nintendo, 2006). The media can at times be a businesss enemy or a friend. Regardless which side it is on at any given time, the publicity the media gives helps position Nintendo and its products into the minds of consumers. Nintendo doesnt make all of its own components for the game. It buys parts from companies such as Panasonic, IBM and ATI. In addition, Nintendo may sell some of its own products online, but the majority of it sells is through other retailers (Walmart, Amazon, airport duty free shops, etc. are responsible for selling Nintendos products like the Wii. The product is a simple console with a simple wand. The wand type thing was the unique feature that was able to recognize the human body motions. It requires physical movement from players, which was good for health conscious parents especially for the kids. It is one of the reasons why this product was excellent for the family. The motion detectors would turn the hand movements into an on screen action simulating a real life experience. The product further evolved and included keeping fit as well whereby there is a combination of action on the screen together with physical exercise. The games were simpler to understand with a shallow learning curve. Price Nintendo was indeed right to understand that we do more with the little technology. Wii did not require heavy graphics and came with only a small 512MB flash drive. This enabled Nintendo to keep its console production cost low. Couple with that was a lower software cost as well. Wii was launched for USD 250 only, well below USD 399 being charged for XBOX 360 and USD 499 for a PS3 (Joshi and Tsang, 2009). Recently it is understood that they have reduce the Wii by USD 50. Nintendo due to lower cost generated profits from both hardware and software. Furthermore Nintendo was able to generate profits of up to USD 49 per console in US, Sony and Microsoft were loosing USD 300 and USD 125 per console at their respective launch prices (Joshi and Tsang, 2009). Place Wii were able to place and display the product at major super markets and shopping malls. However, after a year of its launch Nintendo failed in meeting the demand for the game. Nintendo has realized the uniqueness of the product, the willingness of consumers to wait to buy this product rather than look for alternatives. It seems the experience with Wii is unique that it is a game in a different league. Promotion Wii was designed for all age and gender and its advertisement reflected this philosophy. Nintendo used word of mouth (Joshi and Tsang, 2009) as its advertisement strategy. They made families (father to the child), hard-core gamers and modern moms as their ambassadors. They would play and share experiences with others. A number of kiosks were set up at many shopping malls show casing its features. Moreover their Commercials always showed groups of people, including generations of families, playing and interacting with each other. A classic example was the grandfather who mistook the Wii for the TV remote control and got stuck with the Wii. Nintendo has used all the classic methods of sales promotions, such as discount voucher and holidays give-ways. According to Sliwinski (2006) Nintendo expected to spend over USD 200 m in all of its promotional activity over the next year and is the largest advertising campaign in Nintendos history. About 80 percent of the budget will be spent convincing adults to purchase the system and shaking off Nintendos traditional consumer perception of being for children and teens. 4. If you were the VP of Marketing for Sony, how would you respond to the Wii. In its current state, the gaming industry is an attractive one with a total market opportunity of over $49.9 billion projected for 2001 and $85.7 billion in 2006 Joshi and Tsang, 2009) In the short term as the VP for Marketing is convince the developers to see how reduce the cost of X Box without diminishing its high quality. It might be an excellent to do like Nintendo bridge the gap between hardware and software development. New games should be introduced to attract women players. In the long-term as the VP for Marketing X-box should move in the same direction as Nintendo, the motion sensor technology and compete directly with Nintendo. This would be an additional functionality on the X-Box. We should move on the basis for doing more with X-box for less. The X-box should also be able to integrate with Windows operating system allowing interoperability between the system and become one.

Our Italian Tradition Essay -- Personal Narrative Writing

Our Italian Tradition It was Christmas Eve. I sat, huddled in a ball, behind the armchair in my living room. I was trying to be as still and patient as I could be. I remember moments where I held my breath thinking if she heard me breathe, she would leave and I would never get a chance to see her. I could feel myself drifting off to sleep, but I tried to resist. All I wanted was to see her just once. Usually, I would be scared at the thought of a witch, but she was different. She was a magical witch who flew on a broom from house top to house top, visiting children and filling their shoes with candy and chocolates. Sure enough, I awoke the next morning to find myself still huddled in the same ball; I had fallen asleep before La Befana arrived. As I stood up yawning, I took a big stretch and noticed my Christmas shoes lying by my feet full of goodies. La Befana is the Italian version of America’s Santa Clause. In fact, the idea of Santa Clause stems from the legend of the La Befana. On the night that baby Jesus was born, the Three Wise Men stopped at her hut asking directions to Bethlehem, and invited her to go along with them but she refused. Later, a shepherd boy stopped to ask her for directions. He invited her to join him in his journey to Bethlehem, but again, she refused. Later that night she saw a large star in the sky and reconsidered going to look for the stable where baby Jesus lay. She wanted to bring him the toys of her child who had died. But she did not find the stable, and now each year she looks for baby Jesus. Since she can not find him, she leaves gifts for the good children of Italy, and coal for the bad ones. The story of La Befana is just one of the m... ...† (Myers 119). I have, for as long as I can remember, been aware of the cultural winds. With each Italian tradition that my family embraces, we are fighting the winds of a more mainstream tradition that seeks presence in our home. But I am glad that we have fought these winds. I am glad that I did not spend my Christmases in the same way that many other children did. I am glad that I believed that my Christmas presents were left by La Befana while all the other kids believed they had come only from Santa Clause. I believe that living in America is about embracing difference. My family forces me to embrace difference through our Italian traditions each Christmas, and it has taught me how beautiful and valuable difference can truly be. Buon Natale! Works Cited Myers, David. Psychology Seventh Edition in Modules. Holland, Michigan: Hope College, 2004.

Medication in health and social care Essay

The report that follows is a review of the final report from the LA, that I will present in the next team meeting. In the discussion I will refer mostly at the National Standards regarding the administration of medication (current UK standards and current legislation, national enquiries). To produce a good report, I need to include the risks of medication to service users, staff and organisation using examples from our context. In order to achieve the best results for my promotion, I need to structure clearly my report in such a manner that invites team members to express their opinion and to bring useful contribution through examples, for the best interest of our organisation. Good practice in the administration of medication is essential for users of health and social care services. For that, the social workers need to know the National standards requirements regarding the administration of medicines and the principles and policies on medicines handling and records. see more:who is responsible for medication in a social care setting Handling of medication requires knowledge on ordering, maintaining, administration, storage, recording and disposal of medication; the National standards refer to current standards and legislation, codes of practice and policies, national enquiries, ethical issues and risks for the service user. The current legislation that apply to the handling of medication comprises: The Medicine Act 1968, The Misuse of Drugs (Safe Custody) Regulations 1973, The Health and Safety at Work Act (1974), The Control of Substances Hazardous to Health Regulations (1999) (COSHH), Hazardous Waste Regulations (2005). All care organisations and nursing services are regulated and inspected by the Care Quality Commission (CQC), and they must comply with the Care Standards Act 2000 and the National Minimum Standards. From the National Minimum Standards (NMS), the legislation that refers the most to the specific needs of our organisation regarding the medication is the Standard 9 of the NMS for care homes for ol der people, which gives information to the staff about the procedures of recording, storage, handling, administration and disposal of medicines, and also to the service users in concerns of their responsibility and risks for taking their own medication. Our organisation provides services for vulnerable people from diverse backgrounds, such as people with mental problems, with mental difficulties, and people with acquired brain damage. The mental condition of our clients imposes to the staff to be very careful  regarding the management of medicines and the risks associated with unsafe use of medication. First of all, the staff needs to have the necessary knowledge about medicines and the classification of medicines. Some of them, like Oramorph Concentrated Solution or Morphine, are very dangerous Controlled Drugs, so the care workers need to know the medicines indications, the necessary dosages and the side effects. The controlled Drugs must be kept in a locked metal cupboard and it can be administered by appropriately trained staff or by a registered nurse, in case that the patients receives nursing care. Older people can take several medications and errors can happen; to avoid any misuse of medicine, there should be kept a record of current medication for each service user. Regarding the Controlled Drugs, there is a register where there are recorded information about their administration and disposal. In the case that the staff monitoring the patients seizes any change in their condition, they need to announce the GP in order to review the medication. Between our patients, there are few that take their own medication, so we need to ensure that we provide them the necessary information in understanding their medical prescription properly. However, having in view that they have learning difficulties, they are assessed and monitored all the time in order to ensure that the process of taking their medicine is done accordingly.

Disney vs. Pocahontas essays

Disney vs. Pocahontas essays There are many different versions of the famous story of John Smith and his relationship with Pocahontas. John Smith was a very famous explorer. He traveled to America in the Name of England to settle new lands for England. One of these lands that he went to settle was Jamestown. Pocahontas was the daughter of Chief Powhatan. It is rumored that she saved John Smith s life. She was an adventurous young woman who was not scared of much. She liked to take risk and did not blink twice. It seemed that she was a very compassionate person. During one of his many explorations, it is rumored that John Smith encountered a beautiful woman named Pocahontas. Although we do not really know much about when, how, and exactly where was there initial meeting, there are many different stories about their relationship. John Smith was always known as a tall tale writer, so his version of the relationship with Pocahontas has to be analyzed carefully. In The General History of Virginia John Smith wrote of his first landing on Jamestown and of his relationship with Pocahontas. He described that Jamestown was laid out on swampy, unhealthy ground. His company came to Jamestown for the fruit fullest soil and to establish homes there. He made them out to be people who were nice to the savages and he made the savages to be people who were mean to the settlers. John Smith said that the savages captured him. It seemed that he did nothing to them. He then continues to when the Chief Powatan summoned two savages to grab stones and put his head on a rock to stone him. Then this is when he first speaks of Pocahontas. How she put her head on top of his to save his life. This is the relationship that he had with Pocahontas. This is the only part that he speaks of a woman named Pocahontas, there isnt much written about her. ...

Robby Gamble Essays (193 words) - Gerald Graff, Murray, Free Essays

Robby Gamble Essays (193 words) - Gerald Graff, Murray, Free Essays Robby Gamble Professor Kelly English 1102-024 February 8, 2017 Are Too Many People Going to College Rhetorical Precis Murray, Charles. "Are Too Many People Going to College?" "They Say / I Say": The MovesThat Matter in Academic Writing, with Readings, 3rd ed., edited by Gerald Graff, Cathy Birkenstein, and Russel Durst, W.W. Norton, 2017, pp. 234-253. Charles Murrays essay, "Are Too Many People Going to College"(2008), argues that not every person is made to attend college, but because of the norms of our society, many people feel that college is a cut and dried method of obtaining a career with substantial pay. Murray defends his argument through discussing education and its role in development and society, liberal education on a collegiate level, the traditional four year college, and the truths behind college and obtaining a four year degree. Murray wrote this article in order to shed light on some of the misconceptions many have about post-secondary education, and propose a change to the post-secondary educational system. Murray's intended audience consists of scholars, and those who are not sure that college is the correct path for them.

MidTerm Essay Example | Topics and Well Written Essays - 750 words

MidTerm - Essay Example The state department uses the security strategy to obtain the resources required to enhance security nationally and internationally. The pentagon is also effective in formulating national security policy. More recently, the Pentagon has concentrated on the climate change aspect of national security, in additional to the enhanced risks associated with terrorism, food scarcity, international poverty and infectious diseases (Roger & Harvey 133). The policy also forecasts the increasing need for military disaster responses during the cases of extreme weather that enhances the level of international humanitarian crises. The personal strategy illustrates the strategy adapted by the military to address security challenges like; rising sea levels, increased violent storms, and enhanced droughts. The defense department initiates strategies for mitigating climate change risks in all operational areas; for example, military planning processes. The White House spearheads the National Security Council (NSC) in foreign and also security policy areas. The NSC comprises the President and other key cabinet members and security officials. The main responsibility of the NSC is to give advice to the president in the areas of foreign policies and also national security policies. The president also coordinates the policies in various agencies through the NSC. The NSC was initiated through the National Security Act (1947). In the reorganization plan of 1949, the NSC was initiated under the Executive Office. The Central Intelligence Agency (CIA) was initiated through the National Security Act (1947). The Director of the Central Intelligence is the leader of the intelligence community. He/she is responsible for advising the president on national security intelligence. CIA addresses security policy issue through several concepts. The agency develops several multidisciplinary centers that tackle high priority areas like

Al Qaeda in Yemen Assignment Example | Topics and Well Written Essays - 2000 words

Al Qaeda in Yemen - Assignment Example This paper looks into the multiple dimensions of the problem ranging from its threat to the stakeholders, the history, current scenario and other dynamics of the problem at hand (Rollins 2010,p. 10). The overall threat comes in a multiple manner. The first is that to Saudi Arabia. Saudi Arabia shares its borders with Yemen. The potential control of Al- Qaeda in Yemen would lead to its expansion and reach out towards the borders of Saudi- Arabia. Saudi Arabia itself feels highly threatened and vulnerable by the ambitions of Al- Qaeda. It is a threat to the regional peace and poses serious threats to the gulf that exists between the Shiite and Sunni population which is being exploited by external sources. Another threat that is faced by the Yemen itself. Since Yemen’s elected government has been ousted in form of control over the office of President Mansur Hadi. Al- Qaeda being a globally banned outfit and radical in its outlook, the people of Yemen are at a direct threat in this regard since they are not only hostile to the locals but the outside world. Secondly, Al Qaeda’s actions have often been seen with high concern and fear by the Shiite population of Middle East. Given the fact that their slogan is religious in nature and they claim to be the protective guardians of the Sunni community, the over forty five plus percent Shiite population of feels directly exposed to this threat. The concerns of United States of America come about in the form of the spread of Al- Qaeda and its agendas and ideals. Since United States of America has initiated a global war on terror and aims at reaching out to any part of the world where Al- Qaeda may be operational, it therefore is a new front for United States of America to engaged in Yemen. United States of America is already engaged in mitigating the challenge thrown by Al- Qaeda in Iraq. This would lead to a new front (Davis 2008,p.144). While the traces of Jihadi elements